This content is designed to be a "Newsletter Issue" or a deep-dive email sequence based on the core principles Ben teaches in those early editions.
Title: The "Aggressive List Building" Issue Subject Lines:
This content was prepared based on the core themes often found in Ben Settle’s "Email Players" newsletter, particularly focusing on the transition from "list building" to "relationship building" and the importance of daily email communication.
Ben Settle's Email Players is a high-end, "paper and ink" monthly newsletter that focuses on aggressive direct-response email marketing and copywriting. While specific "1-15" bundles often refer to back-issue compilations or special training sets occasionally offered to subscribers, the core of the "Email Players" system is built on Ben's unconventional, daily-email philosophy. Core Philosophy: The "Settle Way"
The newsletter teaches a method designed to make readers "love to buy" while repelling those who aren't a fit for your business. Key elements include:
Daily Infotainment: Writing emails that are part entertainment, part hard-hitting sales copy to ensure they aren't ignored. ben settle email players 1 15 new
List Building: Strategies for growing a "responsive" list rather than just a large one, including methods to "siphon" high-quality leads from platforms like Facebook and Google.
The "Skhema" Book: Often given as a bonus for new subscribers, this manual (formerly the "Street Smart Email" system) serves as a field guide to his specific methodology. What to Expect in Back-Issue Compilations (Issues 1-15)
Compilations of early or specific issues typically cover foundational "Email Players" techniques such as:
24 Ways to Monetize Emails: Early issues (like the one often offered for free at BenSettle.com) detail dozens of different openings, subject lines, and psychological approaches to sales.
Content Monetization: Techniques to turn standard content into high-priced books or newsletters. This content is designed to be a "Newsletter
Psychological Analysis: "Psycho-analysis" of real emails to show why specific campaigns worked or failed. Purchase & Value
Ben Settle's Email Players is an offline, print newsletter focused on direct response email marketing and copywriting. The first 15 issues (approximately the first year and a quarter of publication) established the "Settle-esque" style of edutainment, which combines teaching with high-impact personality. Core Philosophy of Early Issues
The initial issues focused on shifting away from "nice guy" marketing toward becoming an "Email Villain"—someone who breaks the established order to build authority and leadership.
List Building: Early content covers "siphoning" leads from platforms like Facebook and Google without paid ads and using privacy policies to increase opt-ins.
The "Settle Way": Shifting the heavy lifting from the sales page to the emails themselves, often seeing higher conversion rates from the list than from the initial landing page. Title: The "Aggressive List Building" Issue Subject Lines:
Daily Consistency: Teaching the importance of writing and sending emails daily to build a deep bond with the audience. Key Content & Strategies (Issues 1–15)
Based on the foundational teachings in the Email Players Playbook (which accompanies these issues), the content includes: Key Concept Copywriting
Applying the 80/20 rule—where 20% of your copy drives 80% of your results. Strategy
World-Building: Creating an "irresistible business universe" that customers hate to leave. Sales
Using emails as "brilliant content" so that sales copy becomes incapable of being ignored. Efficiency
The "6-Figure Slacker" mindset: reducing work hours while maximizing revenue through direct response. How to Access Back Issues What is the 80/20 Rule in Copywriting?
Here’s an interesting, short-form analytical piece based on the speculative premise of Ben Settle sending an email to his list about “Players 1–15” of a new game, product, or launch sequence.