The easyJet Rounded Book font is a custom, exclusive typeface designed for easyJet by the London-based studio Dalton Maag. It serves as a modern, high-clarity companion to the airline's iconic Cooper Black logo, addressing legibility issues found in smaller text like safety cards and digital interfaces. Brand Typography Architecture
The airline employs a tiered typography system to balance its "retro" heritage with modern digital needs:
Primary Brand Font (Logo): Cooper Black is strictly used for the company name and logo. Its thick, rounded serifs provide the "friendly and approachable" personality associated with the easyGroup brand.
Secondary Custom Font: easyJet Rounded (specifically the Book weight) is the primary text face. It was significantly updated and expanded in 2013.
Web Suffix Font: The ".com" portion of easyJet's branding is traditionally set in Futura. Key Characteristics of easyJet Rounded Book
Design Origin: Developed to match the rounded aesthetic of the original 1995 logo designed by Saatchi & Saatchi.
Appearance: Features a "rounded and friendly" look that reflects core values of innovation and simplicity. It is noted for being thin and fresh compared to the heavy Cooper Black.
Distinctive Glyphs: Critics and designers have noted the missing crossbar in the capital "A," which is a unique but sometimes polarizing design choice.
Available Weights: The family includes Light, Book, Medium, and Bold. Usage and Availability
Corporate Exclusive: The font is proprietary to easyJet Airline Company Limited and is not available for public download or commercial purchase.
Application: It is used extensively across branding materials, in-flight safety instructions, staff uniforms, and digital communication.
Technical Implementation: Designers often identify the font via browser plugins as "Easyjet Rounded Headline Regular" or "Easyjet Rounded Book" when working on app redesigns.
The easyJet Rounded Book font is a custom, exclusive typeface designed specifically for the easyJet Airline Company. While the airline is famous for its bold "Cooper Black" logo, the Rounded Book family serves as the primary modern communication font for digital interfaces, advertisements, and customer touchpoints. The Evolution of easyJet’s Typography
Historically, easyJet’s visual identity was built on two iconic pillars: Cooper Black for the wordmark and Futura for general communication. However, as the brand shifted toward a more digital-first approach, it introduced the easyJet Rounded family in 2013.
Cooper Black: This "chubby," playful serif font remains the core of the logo. It is defined in the easyGroup Brand Manual as "white lettering on an orange background".
easyJet Rounded Book: Created by the London-based studio Dalton Maag, this custom font was designed to mirror the friendly, approachable curves of the logo while remaining highly legible in smaller sizes, such as on the easyJet App or in-flight materials. Key Features of the Font
The easyJet Rounded Book font is part of a larger family that includes Light, Book, Medium, and Bold weights.
Soft Geometry: Unlike standard sans-serifs, it features rounded terminals that give it an organic, "friendly" feel. easyjet rounded book font new
Exclusivity: It is a proprietary typeface. It is not available for public purchase or commercial use, though it is used across all owned channels.
Language Support: The 2013 update expanded the font to support Central and Eastern European languages, crucial for an airline operating across 35 countries. Branding in 2026: The "Iconic" Era
As of early 2026, easyJet has reinforced its visual identity through its "nextGen easyJet" campaign. This branding effort uses a "cyan bias"—contrasting the classic orange with blue tones—and continues to rely on easyJet Rounded Book for social media and CRM communications to maintain a "sleek, modern look". the easyGroup brand manual
easyJet Rounded Book is a custom typeface created exclusively for the British airline easyJet. It is a key part of their branding, used across their website, advertisements, and printed materials to convey a friendly and innovative feel. Key Details of the Font
Designers: The font was developed by the London-based design studio Dalton Maag.
Origin: It is based on the original easyJet logo, which was originally designed by the agency Saatchi & Saatchi in 1995.
Modernization: The current "Rounded" version was part of a brand update in 2013, expanding the typeface into multiple weights: Light, Book, Medium, and Bold.
Style: It is a geometric sans-serif with soft, rounded terminals, designed to be more "organic and warm" than standard corporate fonts. Availability and Use
Exclusivity: This is a proprietary typeface owned by easyJet Airline Company Limited. It is not available for public purchase or commercial licensing.
The "Orange" Logo: While the main brand font is easyJet Rounded, the famous "easyJet" logo itself uses a modified version of Cooper Black, known for its bold, retro-style letterforms. Similar Alternatives
If you are looking for a similar "rounded" aesthetic for your own project, you might consider:
Mohr Rounded: A versatile family with various weights that shares a similar warm, friendly appearance.
Cooper Black: The inspiration for the logo's thick, rounded style.
ITC American Typewriter: Offers a vintage feel with rounded edges.
Clarendon or Rockwell: Bold alternatives that provide a strong visual impact.
If you'd like, I can help you find free-to-use alternatives on Google Fonts or suggest design tools to help you recreate a similar brand style for your own work. easyJet Rounded Book Regular 1.001 Fonts Free Download
The New Face of Fly: Why easyJet’s Latest Font is More Than Just a Design Tweak The easyJet Rounded Book font is a custom,
Say hello to easyJet Rounded Book, the sleek new evolution of the orange airline's iconic visual identity. While the brand has been synonymous with the bold, chubby curves of Cooper Black since its birth in 1995, the arrival of this custom typeface signals a major step toward a more contemporary, "Europe's most loved airline" era. Out with the Old, In with the "Easy"
For decades, easyJet leaned on the retro-heavyweight charm of Cooper Black for its logo and Futura for its digital comms. It was punchy, but in a digital-first world, it could feel a little cluttered.
The new easyJet Rounded family, crafted by the world-renowned Dalton Maag, changes the game. Here’s why the "Book" weight is stealing the show:
Built for Screens: Unlike its heavy predecessors, "Book" offers a perfect balance of readability and personality on the easyJet mobile app and website.
Friendly but Modern: It keeps the "rounded" soul of the original brand but trims the bulk for a cleaner, more sophisticated look that mirrors their new, understated grey-base uniforms.
Exclusive Identity: This isn't an off-the-shelf font you'll find in Word. It’s a bespoke asset exclusive to easyJet, ensuring that from the moment you book to the moment you land in Marrakech or Newcastle, the vibe is unmistakably "easy". A 30-Year Glow-Up
easyJet Rounded Book is a custom sans-serif typeface designed for easyJet to replace or supplement its legacy reliance on Cooper Black and Futura. It serves as a modern, efficient, and friendly brand face that aligns with the airline's "low-cost with a personality" identity. Core Identity & Characteristics Visual Style : A modern sans-serif with distinctly rounded terminals
and soft curves. It is designed to appear approachable and friendly while maintaining high legibility for digital and print environments. Design Origin : Created by the London-based type design studio Dalton Maag
. It is an evolution of the brand’s original visual language developed by Saatchi & Saatchi in 1995. The "Book" Weight
variant is the standard weight used for long-form reading, such as body text in apps, annual reports, and website content. It offers a balanced stroke width that is thinner than "Medium" or "Bold" but more substantial than "Light". Font Family Breakdown
The custom family typically includes several specific weights to handle different hierarchy levels: easyJet Rounded Light
: Used for subtle details or large-scale display text where a delicate touch is needed. easyJet Rounded Book
: The primary "workhorse" weight for standard copy and operational communications. easyJet Rounded Medium/Bold
: Utilized for subheaders and emphasizing key travel information. easyJet Rounded Headline
: A specialized variant optimized for maximum impact in marketing and advertising. Usage and Guidelines Relationship with Cooper Black : While easyJet Rounded is the primary communication font, Cooper Black
remains strictly reserved for the business name/logo itself. Digital Integration
: The font is a central component of easyJet’s digital ecosystem, including its mobile app and official website , where it ensures a consistent user experience. Exclusivity : easyJet Rounded is a proprietary brand asset New: It moves away from standard system fonts
. It is not available for public licensing or commercial purchase and is exclusive to easyJet Airline Company Limited. Strategic Purpose The transition to a custom rounded font allows easyJet to: Reduce Licensing Costs
: Owning a custom typeface eliminates recurring fees associated with third-party fonts like Futura. Enhance Accessibility
: The rounded terminals and clear letterforms are designed to be easier to read for travelers navigating busy airport environments or small mobile screens. Brand Cohesion
: It creates a "warm welcome" feel that distinguishes easyJet from the more rigid, utilitarian aesthetics of some low-cost competitors. specific CSS examples for implementing similar rounded fonts in a web project?
The Content Scope of Airline Sustainability Reporting ... - MDPI
90% of easyJet passengers check in via the mobile app. On a bright smartphone screen in direct sunlight, sharp serifs and thin lines cause glare and eye strain. The new rounded book font uses strokes that are thick enough to combat glare but elegant enough to fit 6 lines of text on a 6-inch screen.
EasyJet Rounded Book refers to a custom corporate typeface used by the airline
as part of its modern brand identity. It is a "feature" of their branding
designed to appear friendly, accessible, and highly legible across both digital platforms and physical signage Key Features of EasyJet Rounded Book Custom Design : It is a bespoke version of the Cooper Hewitt typeface, modified specifically for easyJet by the agency and Dalton Maag. Rounded Terminals
: Unlike standard sans-serif fonts, the "Rounded" variant features softened, circular edges on the letters. This is intended to reflect a "warm and human" personality rather than a cold, corporate feel. Optimized for Reading
: The "Book" weight is specifically balanced for body text and longer strings of information (like flight details or Terms & Conditions), ensuring it remains clear at smaller sizes. Brand Consistency : It replaced the previous use of
, allowing the airline to own a unique visual signature that distinguishes it from competitors. Usage in the "New" Branding
In recent brand refreshes, this font is a primary feature of: The easyJet App : Used for high readability on mobile screens. Cabin Interiors : Seen on seat pocket information and safety cards.
: Paired with the iconic "easyJet Orange" to create a high-contrast, instantly recognizable look. similar open-source alternatives for your own projects, or are you looking for technical specifications of the font file?
You can use this as a reference or a brief for a design or branding class.
The versatility of the EasyJet Rounded Book font is one of its significant advantages. While it may have been initially associated with specific branding needs, its applicability extends far beyond. It can be effectively used in:
