Released on 7 April 2009, "We Made You" served as the high-energy comeback single for Eminem’s sixth studio album, Relapse. Produced by Dr. Dre, the track marked Eminem’s return to his classic Slim Shady persona after a nearly five-year hiatus from solo studio albums. The Satire & Celebrity Targets
True to his lead-single formula, Eminem used "We Made You" to lampoon Hollywood culture and several prominent celebrities of the late 2000s. The lyrics and music video took aim at figures including: Sarah Palin : Portrayed in the video by adult film star Lisa Ann. Jessica Simpson
: Spoofed for her relationship with Tony Romo and her "Daisy Dukes" look. Amy Winehouse eminem - we made you
: Referenced alongside her then-husband Blake Fielder-Civil. Kim Kardashian : Mocked with a focus on her physical appearance. Other Targets: Britney Spears Lindsay Lohan Ellen DeGeneres Portia de Rossi Music Video Highlights
Directed by Joseph Kahn and filmed in Las Vegas, the video is a fast-paced montage of pop culture parodies: Released on 7 April 2009, " We Made
Pop Culture Parodies: It features spoofs of Star Trek, Rain Man, Rock of Love, and the video game Guitar Hero.
Iconic Homages: Eminem appears as Elvis Presley in a Jailhouse Rock tribute and recreates the shower scene from Alfred Hitchcock’s Psycho. Cameos: The video includes appearances by , , and . Chart Success & Reception Eminem: We Made You (Music Video 2009) - Connections Report: "We Made You" — Eminem Reception
The song’s hook is deceptively simple: "When you walk through the door, it's plain to see / That we made you (and you were born to be)." At first listen, it sounds like a love song. In reality, it’s a surgical takedown of celebrity obsession.
Eminem uses the track to mock tabloid icons of the late 2000s. A quick list of who got roasted in the verses includes:
What makes the writing in Eminem - We Made You clever is that he doesn’t just insult them; he positions himself as the "normal" one by comparison. He raps, "Just like a prostitute, I tell ya, 'No money, no show' / I'm tired of these labels tryna treat the radio like a ho." It’s a meta-commentary on how the music industry manufactured pop stars, while he—an addict in recovery—somehow remained authentic.
The infamous third verse also features a rare joke at the expense of his ex-wife, Kim Mathers: "Baby, I'm back, sorry I took a hiatus / But I'm still the biggest coward, I'm man enough to say this / That Kim card-game, you can keep the baby." It’s chaotic, childish, and exactly what you’d expect from Slim Shady.