Naukri PrimeShots was a short-form, vertical video series launched by Naukri.com (India’s leading job portal) in 2023. Unlike the platform’s usual job listings and career advice content, PrimeShots focused exclusively on lifestyle and entertainment topics aimed at young working professionals.
The initiative was part of Naukri’s strategy to increase user engagement, time spent on the app, and appeal to Gen Z and millennial job seekers by offering relatable, non-work-related entertainment. naukri 2023 primeshots original hot
Naukri PrimeShots 2023: Reimagining Recruitment Through Lifestyle & Entertainment Content What is Naukri PrimeShots
Throughout 2023, top recruiters moved away from spray-and-pray methods. They adopted a 3-step strategy using this specific keyword logic: Check company reviews (Glassdoor, LinkedIn)