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Not My Grandpa, Zoey Zimmer, and the “Santa Is Cu…” Meme: How Gen Z is Rewriting Holiday Entertainment

By [Author Name] – Lifestyle & Entertainment Editor

Every holiday season, the entertainment industry tries to predict the next viral moment. Will it be a Mariah Carey resurgence? A heartwarming Hallmark trope? In 2024, however, the universe delivered something far stranger and far more brilliant: a blend of deadpan Gen Z satire, a fictional grandfather named “Not My Grandpa,” actress Zoey Zimmer, and a fragmented meme simply known as “Santa Is Cu…”

If you have scrolled through TikTok, Instagram Reels, or even X (formerly Twitter) in the last 72 hours, you have seen the face. You have heard the line. But unless you are deeply embedded in the lifestyle corner of the internet where irony meets genuine emotional storytelling, you might be asking: What is actually happening?

Let’s break down the three pillars of this bizarre, heartwarming, and utterly addictive new piece of holiday pop culture. Not My Grandpa - Zoey Zimmer - Santa Cock Is Cu...

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Part 2: Zoey Zimmer — The Actress Who Refuses to Break Character

Unlike many viral stars who shy away from the chaos, Zoey Zimmer (23, NYU Tisch graduate, and self-described “therapist of the family”) has leaned in. In a rare lifestyle interview this week with Vulture’s entertainment vertical, Zimmer explained that she started posting as her character Chloe full-time on a burner account called @notmygrandpa_official.

“The line was supposed to be about found family and grief,” Zimmer said, laughing over Zoom from her Brooklyn apartment, which she has decorated with a Franken-tree (half Christmas, half Hanukkah). “But then someone edited my face onto the Grinch, and I thought, Oh, this is the role I was meant for.”

Zimmer’s genius move was to stay in character. For the past month, her TikTok feed has consisted of Chloe navigating the holidays: I was unable to find specific details regarding

Chloe at a family dinner: “They say pass the gravy, but I say that’s not my grandpa.” (Cuts to her taking the gravy anyway.)
Chloe at a mall Santa: She sits on Santa’s lap, stares into the camera, and whispers, “You’re not real either. But thanks for the dream.”
Chloe unwrapping gifts: She receives a sweater from her “not-grandpa’s” widow and tearfully says, “She doesn’t know. She will never know.”

The result is a masterclass in character-driven lifestyle content. Zimmer has blurred the line between a one-off indie film role and a persistent, interactive holiday persona. She is not playing Zoey. She is Chloe, the girl with a fake grandpa and very real holiday trauma.

And that brings us to the third, most confounding piece of the puzzle.

Lifestyle Implications: The "Zoey Zimmer" Holiday Blueprint

So, how does one actually live out the "Not My Grandpa / Santa Is Cuffing Season" lifestyle without alienating their entire family? Zoey offers a three-step guide in her paid newsletter (excerpted here with permission):

1. The Decorative Detachment Take the "grandpa" out of your aesthetic. Toss the needlepoint stockings. Burn the ceramic gnomes. Zoey’s lifestyle line (launching this November) features "Cuffing Season" ornaments: Santa handcuffs, a man in a red suit holding a martini, and a Christmas tree shaped like a bicep. "You can honor the vibe without honoring the blood relation," she says.

2. The Dialogue When your actual Grandpa asks why you didn’t sit on the mall Santa’s lap, Zoey recommends the "Smile and Redirect." Say: "I’m saving myself for the real Santa, Grandpa. The one who delivers after midnight." Your grandpa will be confused. Your cousins will high-five you.

3. The Entertainment Diet Zoey curates a "Not My Grandpa" watchlist: Die Hard (Santa is a hostage, not a hero), Bad Santa (the authentic anti-grandpa), and The Night Before (Seth Rogen as the reindeer). For the "Cuffing Season" vibe, she recommends Love Actually (but only the parts with the porn body doubles) and literally any Hallmark movie where Santa is played by an actor under 40.

The Plot Twist: "Santa Is Cuffing Season"

Just when you thought Zoey was anti-festivity, she dropped the sequel that changed the game: "Santa Is Cuffing Season." Not My Grandpa, Zoey Zimmer, and the “Santa

In lifestyle parlance, "cuffing season" refers to the time of year (usually late autumn through winter) when single people seek to be "cuffed" or tied down in a relationship to survive the cold, lonely months. Usually, this involves Tinder, Hinge, or a desperate DM slide.

But Zoey proposed a radical, satirical alternative: Why not Santa?

In her most popular skit, dressed in a velvet mini-dress (very not grandma’s Christmas sweater), Zoey sits on a modernized Santa’s lap—this time played by a shirtless, chiseled model with a fake beard and Oakleys. The dialogue reads:

Zoey: "I’ve been a very bad girl this year. I ghosted three situationships in October. What’s my punishment, Santa?" Santa: (Drops the ho-ho-ho for a low growl) "Cuffing season begins now."

The audience lost its collective mind. Zoey Zimmer successfully separated the icon of Santa from the identity of the grandfather. She argued that Santa, as a concept, is the ultimate "cuff."

He travels the world in one night (long-distance commitment).
He knows when you are sleeping (serious relationship energy).
He brings gifts (the financial stability we all want in a partner).

The Inciting Incident: Why "Not My Grandpa" Went Viral

It started as a throwaway line in a skit about awkward family holiday dinners. In the video, Zoey is seated next to a man in a red sweater with a white beard—classic Santa archetype. The family whispers, "Go sit on Santa’s lap." Zoey turns to the camera, deadpan, and says, "Not my grandpa. We don’t claim him."

The comment section exploded.

Why? Because Zoey tapped into a specific, unspoken anxiety of the modern holiday season: the de-sanctification of the Santa figure. For older generations, Santa is a deity of joy. For Zoey Zimmer’s audience (20-somethings navigating life, dating apps, and student debt), Santa is a stranger who breaks into your house.

"Not my grandpa" became a battle cry for distancing oneself from awkward, obligatory family performances. It’s about setting boundaries. It’s the lifestyle equivalent of saying, "I love you, but I’m not hugging you if you haven’t gotten a flu shot." Zoey Zimmer reframed the debate: Just because someone wears the red suit and has the beard doesn’t mean he gets the keys to the kingdom.