In the modern era of governance, transparency and accessibility are no longer just ideals—they are operational necessities. The Government of Sharjah, through the Shurooq Media Portal, has established a dedicated digital touchpoint known as Tawasul (which translates from Arabic to "Communication" or "Connectivity"). The platform, hosted at tawasul.shurooq.gov.ae , serves as a centralized hub for media professionals, content creators, and the public to interact directly with the Sharjah Investment and Development Authority (Shurooq).
To better understand the value of this portal, here are three real-world scenarios:
Scenario 1: Lost Property at Al Qasba A family visits the Al Qasba canal and realizes they left a child’s backpack on a bench. Instead of searching for a lost-and-found phone number, they visit tawasul.shurooq.gov.ae, select “Lost & Found” under the complaints category, describe the item, and attach a photo. Within 24 hours, the security team responds with a confirmation that the bag has been secured. tawasul.shurooq.gov.ae
Scenario 2: Business Collaboration Proposal A small catering company wants to become a vendor at the Friday Market at Al Heera Beach. They use the portal’s “Vendor & Partnership Inquiry” category, submit their commercial license and menu samples, and receive a formal acknowledgment and next steps from the procurement department.
Scenario 3: Feedback on Heritage Site A historian visits the Heart of Sharjah and notices a signboard with an incorrect historical date. They submit a “Suggestion” via the portal, including the correct information. Shurooq’s heritage team reviews the submission, updates the sign, and thanks the user with a complimentary voucher—all tracked through the Tawasul system. Tawasul
While the current portal is highly functional, digital transformation is never static. Based on industry trends, future iterations of tawasul.shurooq.gov.ae may include:
The platform acts as a historical record of Shurooq’s activities. Users can browse categorized press releases dating back several years, covering topics from eco-tourism in the Mleiha Archaeological Centre to new hotel openings in Khorfakkan. This makes it an invaluable research tool for business analysts and economic historians. and real estate developments.
Users can upload supporting documents (PDFs, images, or Word files) to clarify their inquiry or complaint. For example, a visitor to Al Noor Island might attach a photo of a maintenance issue to ensure the facilities team understands the problem precisely.
Users provide their full name, contact number, and email address. It is crucial to provide valid contact information, as the response will be sent to the registered email or phone via SMS.
Tawasul is not merely a website; it is an institutional bridge. It is designed to facilitate seamless communication between Shurooq’s media department and external stakeholders. The portal reflects the UAE’s broader digital transformation strategy, moving government services and public relations away from fragmented email chains and toward unified, transparent digital ecosystems.
While many government portals focus on citizen services (visas, bills, permits), Tawasul.shurooq.gov.ae focuses specifically on media and corporate communications. It is the official gateway for: